Incubating purpose-driven
technology solutions
Redux Ventures represents our commitment to creating technology solutions that address systemic challenges. Through careful incubation and strategic development, we build products that serve the greater good.
Incubated by ReduxVolunteer management software
for charities
PurposeTech was born from a simple observation: charities often get stuck with inadequate technology tools. When Breast Cancer Foundation NZ needed a better solution for their nationwide Pink Ribbon Street Appeal, we saw an opportunity to help.
Launched during COVID-19 in 2021, PurposeTech helped the Foundation navigate an increasingly cashless society and complex regional restrictions. Despite cancelled sites and changing traffic light settings, our platform adapted to handle these challenges—and has been growing ever since.
8,000+
Volunteers per year
1,000+
Collection sites
$M+
Fundraising powered
5+
Years partnership
Mission
To empower charitable organisations with intuitive, purpose-built volunteer management tools—making it simple to coordinate people, fill shifts, and turn willing hands into meaningful impact.
Vision
To be the leading global platform for volunteer coordination, empowering charities to mobilise communities effectively and maximise the impact of every person who puts their hand up to help.
Product Areas
Purpose-built solutions for different volunteer coordination challenges
Street Appeals
Co-designed with Breast Cancer Foundation NZ to manage nationwide collection campaigns. Multi-location shift management, regional coordinator tools, and real-time coverage tracking.
1,000+ sites from a single dashboard
83%+ email open rates
Event Volunteering
Beautiful, branded volunteer registration experiences for community events, clean-ups, and conservation initiatives. Interactive site maps and team registration.
White-label event pages
Powering cleanupthehutt.org
Disaster Recovery
Purpose-built volunteer coordination for emergency response and community-led recovery. Skills-based matching and multi-organisation coordination.
Seeking founding partners
Geographic deployment coordination
Platform Features
Designed to reduce your organisation's administrative workload
Multi-Location Command Centre
See every site, every shift, at a glance. Map-based dashboard shows exactly where you have coverage and where you need volunteers.
Interactive map view of all sites
Automatic gap detection and alerts
Regional Coordinator Tools
Give area coordinators their own dashboard showing just their region. They manage local volunteers without seeing data they don't need.
Role-based access by region
Decentralised management with central oversight
Automated Communications
Keep volunteers informed without lifting a finger. Automated emails for every stage—welcome, confirmation, reminders, and thank you notes.
83%+ open rates across campaigns
Instant booking confirmations
Self-Service Booking
Volunteers browse available shifts by location, date, and time. They book, cancel, and rebook without calling you.
Automatic waitlist management
Reduces admin workload significantly
Salesforce Integration
Two-way sync means volunteer data flows seamlessly between systems. Built specifically for Salesforce.org nonprofit implementations.
Real-time data synchronisation
Custom field mapping
Returning Volunteer Recognition
Recognise returning volunteers instantly. The system remembers their history, preferences, and past locations for streamlined re-registration.
Volunteer engagement tracking
Build long-term relationships
Trusted by leading charities
What Organisations Say
Hear from charities already using PurposeTech to transform their volunteer management
"The platform has transformed the way we run our street appeal – we are much more efficient and can focus on generating income vs moving data around."
Breast Cancer Foundation NZ
Volunteer Coordinator
"Unparalleled customer service and ideas to streamline our operations."
Sustainable Coastlines
Operations Manager
"PurposeTech enabled us to achieve record-breaking fundraising success while freeing our team to focus on what matters most."
Assistance Dogs NZ Trust
Fundraising Manager
Breast Cancer Foundation NZ
Co-designing and scaling the PurposeTech platform alongside Breast Cancer Foundation NZ has been a standout achievement. Over the past five years, the platform has supported them to raise millions of dollars with the help of tens of thousands of volunteers—a genuine win–win.
+Incubated by Redux
PurposeTech was incubated by Redux, the technology strategy consultancy founded by Brooke Fitness. Together we share a commitment to building purpose-driven technology that serves communities. This partnership combines Redux's strategic technology expertise with PurposeTech's deep understanding of the for-purpose sector.
Strategic Incubation
From concept to market
Technical Foundation
Enterprise-grade platform
Ongoing Partnership
Continued collaboration
Research Areas
Exploring emerging opportunities where technology can create meaningful social and environmental impact
AI-Powered Impact Measurement
Exploring advanced analytics platforms for nonprofit organisations to measure, predict, and optimise their social impact across multiple programmes.
Research: Evidence-based impact reporting
Exploring: Predictive programme optimisation
Māori Technology Platform
Researching integrated digital infrastructure designed specifically for iwi and Māori organisations with appropriate protocols and governance frameworks.
Research: Appropriate governance frameworks
Exploring: Community-centred design
Environmental Action Coordinator
Investigating intelligent platforms connecting environmental data with community action, featuring AI-powered insights and volunteer coordination.
Research: Data-driven environmental action
Exploring: Community engagement coordination
Building technology for tomorrow's challenges
Sustainable innovation rooted in New Zealand values of environmental stewardship and community care
Partner with us to create lasting impact
Connect with Redux Ventures to explore partnership opportunities and collaborative development of purpose-driven technology solutions