Human-Centred Tech
for New Zealand
Technology consulting powered by deep cultural and sector understanding. Redux brings concentrated expertise to forward-thinking organisations, solving complex challenges with precision and local insight.
Technology that
serves people
— hei painga mō te katoa
We believe technology should amplify human potential, not complicate it. Every solution we craft is designed with precision, deployed with care, and measured by the positive impact it creates.
From iwi governance platforms connecting 95,000+ members to AI-powered environmental tools protecting our coastlines, we bring concentrated expertise exactly where and when it's needed most.
20 Years
Experience
125K+
Users
Precision Approach
Surgical focus on what matters
Cultural Intelligence
Deep New Zealand understanding
Measurable Impact
Results that matter
The Redux Approach
Concentrated expertise with surgical precision—transforming existing systems into something better, stronger, faster
Surgical Precision
We diagnose intricate problems, implement targeted solutions, and deliver transformative improvements with minimal disruption. Small by design—a synchronised group of experts who work with exceptional attention to detail.
Deploy & Adapt
We deploy precisely where needed, create sustainable systems, then adapt to your needs— stepping back for your team to take over, providing continued support, or forming an enduring partnership. No vendor lock-in, only what serves you best.
Right-Sized Solutions
We specialise in crafting seamless digital experiences and business systems using right-sized, best-of-breed toolsets. From advanced web applications and CRMs to security and complex integrations.
Concentrated Expertise
We bring concentrated expertise exactly where and when you need it—solving problems with precision then stepping back. Elite team brings focused capability rather than massive teams or lengthy engagements.
Key Principles
Targeted interventions over broad consulting
Surgical focus on what matters most
Sustainable systems that clients can own
Built for independence, not dependence
Flexible engagement models
Advisory, short-term, long-term, or hybrid
Knowledge transfer and capability building
Empowering your team to succeed
No vendor lock-in philosophy
Freedom to choose your path forward
People-first approach building trusted relationships
Deep focus with minimal meetings
Redux: From Latin for "brought back"—taking existing systems and transforming them into something better, stronger, faster.
Grounded in Aotearoa New Zealand
Technology that understands our unique landscape, culture, and challenges
Our Values
Three core principles that guide every engagement and shape every solution
Precision Technology
We deploy concentrated expertise with surgical precision, ensuring every solution is perfectly calibrated for maximum impact.
Faster time to value
Lower implementation risk
Cultural Intelligence
Deep understanding of New Zealand's unique landscape, from iwi partnerships to commercial innovation, guides every engagement.
Authentic partnerships
Sustainable outcomes
Human-Centred Design
Technology serves people, not the other way around. Every solution prioritises user experience and meaningful outcomes.
Higher user adoption
Meaningful impact
Scale & Experience
Real achievements that demonstrate our capacity for transformative technology deployment
20+
Years Experience
Digital & business technology
125k+
Weekly Users
Systems built serving daily impact
900+
Schools Nationwide
Technology managed across NZ
20+
Team Leadership
Cross-project team coordination
2
Business Exits
Successfully sold companies
4
Countries
International project delivery
50+
Systems Deployed
Complex automation solutions
Award
Recognition
FWA & BestWebDesign winners
Our Journey
Years of precision technology deployment across New Zealand
Redux Founded
Brooke Fitness established Redux Limited, leveraging extensive technology expertise to create focused consulting solutions.
Major Iwi Partnership
Became trusted external technology partner for large iwi digital transformation including tribal registry systems.
For-Purpose Expansion
Deepened expertise with iwi and nonprofit organisations, developing cultural understanding and specialised approaches.
Strategic Growth
Expanded services to include AI innovation and strategic partnerships across commercial and for-purpose sectors.
Human-centred technology expertise
Passionate professionals who bring precision, empathy, and innovation to every engagement
Key points of contact
Key points of contact - concentrated expertise from passionate professionals who bring precision to every engagement
Brooke Fitness
Founder, Director, Principal Consultant
Co-founder, PurposeTech
Strategic technology leader with two decades of experience transforming organisations across commercial and for-purpose sectors. Brooke specialises in bridging complex technical challenges with human-centred solutions that serve people.
Jezza Jerusalem
Technical Project Manager
Expert project orchestrator with deep experience in agile delivery and stakeholder management. Ensures seamless execution of complex technical initiatives while maintaining cultural sensitivity and collaborative outcomes.
Brooke Fitness
Founder, Director, Principal Consultant
Based in Aotearoa New Zealand
Let's discuss your technology needs
Ready to explore targeted technology solutions? Connect with our team for a strategic conversation.