Everyone's selling AI.
Who's telling the truth?
Your inbox is full of vendors promising AI will transform everything. Your board is asking questions you're not sure how to answer. And the technology is moving so fast that last month's advice is already outdated.
For-purpose organisations face unique pressures: limited budgets, accountability to communities, sensitive data, and the need to demonstrate every dollar serves your purpose. You can't afford expensive experiments or solutions designed for corporate problems.
You need a guide who understands your world — and has no product to sell.
What you're hearing:
"AI will revolutionise your donor engagement!"
"You need to implement AI now or be left behind!"
"Our enterprise AI platform is perfect for nonprofits!"
What you need:
Honest assessment of what's real, what fits your budget, and what serves your purpose
AI Strategy Framework
A practical approach to understanding if, where, and how AI fits your organisation
AI Readiness Assessment
Honest evaluation of where your organisation stands. Not everyone needs AI right now — we'll help you understand if the timing is right.
Realistic capability assessment
Clear readiness roadmap
Opportunity Mapping
Identify where AI could genuinely help your purpose — and where simpler solutions might serve you better.
Purpose-aligned opportunities
Pragmatic prioritisation
Hype vs. Reality Filter
Cut through vendor marketing. We'll tell you what's genuinely useful today, what's emerging, and what's still science fiction.
Vendor-neutral guidance
Evidence-based recommendations
Data Sovereignty & Governance
AI strategy that respects your data, your community, and your obligations. Critical for iwi and organisations holding sensitive information.
Community data protection
Appropriate governance frameworks
Risk & Ethics Framework
Understand what could go wrong and how to prevent it. Build AI governance that your board and community can trust.
Board-ready risk assessment
Ethical implementation guidelines
Right-Sized Roadmap
A practical path forward that fits your budget and capacity. Not enterprise solutions for charity budgets.
Budget-conscious planning
Phased implementation approach
Questions You're Actually Asking
We start with your real concerns, not a sales pitch
"Do we even need AI?"
Maybe not. Sometimes better processes, simpler automation, or improved data practices solve the problem more effectively. We'll tell you honestly.
"What can we actually afford?"
AI doesn't have to mean enterprise budgets. We'll identify right-sized solutions that deliver value within your means — or tell you to wait until costs come down.
"How do we protect our community's data?"
Critical question, especially for iwi and organisations holding sensitive information. Data sovereignty and appropriate governance come first, not as an afterthought.
"What will our board think?"
We help you develop governance frameworks and risk assessments that give leadership confidence — or honest reasons to proceed cautiously.
"Is this vendor telling us the truth?"
Probably not entirely. We're vendor-neutral and have no products to sell. We'll help you evaluate claims and ask the right questions.
"Where do we even start?"
With understanding, not implementation. Strategy first, then — if appropriate — practical steps toward AI that genuinely serves your purpose.
Strategy before technology
Understanding comes first. Implementation follows — if it's right for you.
AI Strategy In Context
Different organisations need different approaches. We understand the nuances.
Iwi & Māori Organisations
AI strategy grounded in data sovereignty, whakapapa protection, and kaupapa Māori principles. Technology that serves your people, controlled by your people.
Te Tiriti-aligned approach
Data sovereignty frameworks
Charities & Nonprofits
Practical AI assessment for organisations where every dollar matters. Focus on genuine impact, not shiny technology for its own sake.
Impact-focused evaluation
Budget-conscious recommendations
Community Organisations
AI strategy that respects community values and relationships. Technology should strengthen connections, not replace them.
Community-centred approach
Relationship preservation
Social Enterprises
Balance commercial sustainability with social purpose. AI strategy that supports both without compromising either.
Dual-purpose alignment
Sustainable implementation
We already work here
— this isn't new territory
Redux isn't a commercial consultancy dabbling in charity work. For-purpose organisations are our core business. We've spent two decades building systems for iwi, charities, and community organisations across Aotearoa.
We understand data sovereignty because we've built tribal registries. We understand constrained budgets because we've worked within them. We understand community accountability because we've reported to boards who answer to their people, not shareholders.
20+
Years in Sector
95k+
Iwi Members Connected
Our For-Purpose Credentials
Large Iwi Partnerships
Tribal registry & data sovereignty
National Charities
Breast Cancer Foundation, Sustainable Coastlines
Community Organisations
Kāpō Māori Aotearoa & more
AI Innovation Capability
Agents, MCP, intelligent automation
From Strategy to Reality
When the strategy is clear and AI is the right path forward, we can help you build it
Strategy
Understand if, where, and how AI fits your organisation and purpose
You are here
Design
Plan the right-sized implementation with appropriate governance
Practical planning