Case Study
Digital Health Association Logo

Platform Supporting New Zealand's Digital Health Sector

Technology upgrade enabling DHA to connect 200+ organisations, manage parliamentary events, and drive digital health policy across Aotearoa

Client:Digital Health Association (DHA)
Industry:Healthcare Technology & Advocacy
Project:2024-2025 (Ongoing)

Powering New Zealand's Digital Health Ecosystem

Redux delivered enterprise-grade infrastructure transforming how New Zealand's peak digital health advocacy body operates. The integrated platform now seamlessly connects 200+ member organisations while enabling critical government engagement and sector-wide policy advancement.

200+
Member Organisations
Successfully managed with automated workflows
95%
Data Quality Improvement
Accuracy achieved through major clean project
80%
Event Management Efficiency
Reduction in manual coordination tasks
99.9%
System Uptime
Reliability for ecosystem infrastructure
95%
Communication Reach
Member engagement through integrated systems

Key Outcomes

Streamlined parliamentary engagement including the DHA Parliamentary Reception 2024 with Ministers and MPs
Comprehensive resource library with migrated legacy content now serving the entire digital health ecosystem
Automated member management enabling focus on policy advocacy rather than administrative tasks
Scalable platform ready for DHA's continued growth and expanding government partnerships

See the Website in Action

The new DHA website showcases their unified digital platform—from member resources to industry advocacy—all powered by seamless integrations and enhanced SEO performance.

"We built something that actually works - APIs connecting our systems, proper digital processes, and a solid foundation that creates a single source of truth. When someone looks at what we've delivered and simply says 'this is beautiful,' you know you've got it right. We didn't just add technology; we created an integrated system that demonstrates how digital health should work in practice."
Ryl Jensen
CEO, Digital Health Association

The Challenge: 5 Disconnected Systems, No Single Source of Truth

As New Zealand's peak digital health advocacy body representing 200+ organisations with nearly 100% of the country's health-related data, DHA was ready to upgrade their technology infrastructure to better support their growing influence. Their existing systems weren't integrated and couldn't scale with their tight-knit team. With increasing parliamentary engagement, complex member management needs, and rapid event delivery requirements, it was time to right-size their systems for the expanding scope of digital health advocacy across Aotearoa.

Managing critical parliamentary events like the DHA Parliamentary Reception 2024 with Ministers, MPs, and sector leaders
Supporting 200+ member organisations from healthcare providers to global tech companies with diverse needs
Handling fast-paced event pivots from major conferences to recurring Special Interest Group meetings
Comprehensive data migration and transformation project consolidating 5+ years of member data, legacy content systems, and resource libraries into a unified platform
Ensuring appropriate security and compliance standards
Integrating disconnected systems for membership, billing, communications, and event management

How We Did It: Cleaned, Integrated & Launched

Our Salesforce-centered platform with supporting WordPress, Mailchimp, Xero, and Stripe integrations provides the reliable foundation DHA needs to connect 200+ organisations and drive sector-wide transformation. Robust data management, automated workflows, and seamless system integration ensure ecosystem infrastructure operates seamlessly.

Core Salesforce CRM as single source of truth with custom objects, workflows, and reporting for 200+ member organisations
Supporting WordPress platform with member portal and event management
Mailchimp integration for targeted member communications and newsletter management across diverse audiences
Xero integration for automated membership billing, event invoicing, and financial reporting
Stripe payment processing with subscription management and automated renewal workflows
Comprehensive data transformation and migration project consolidating legacy systems, resource libraries, and 5+ years of member data with advanced validation, deduplication, and content restructuring
Security hardening and compliance measures for healthcare sector and government requirements
Real-time synchronisation between all systems ensuring data consistency and operational efficiency

The Results: 80% More Efficient, 200+ Orgs Connected

Streamlined operations enabling DHA to focus on advancing digital health across New Zealand

Operational Efficiency

  • Automated member onboarding and management
  • Streamlined event registration and capacity management
  • Targeted communications across diverse member base

Strategic Outcomes

  • Enhanced government and parliamentary engagement
  • Improved member experience and retention
  • Data-driven insights for sector advocacy
  • Scalable platform for future growth

The Tech: 5 Platforms, 1 Unified Ecosystem

Seamless integration across multiple platforms enabling unified member management, automated workflows, and real-time data synchronisation.

Core Platform & Single Source of Truth

Salesforce CRM - Core Platform

All member data, events, communications, and business processes flow through Salesforce as the central system of record, ensuring data integrity and unified operations.

Connected Systems

WordPress - Website & Content
Mailchimp - Email Marketing
Xero - Accounting & Billing
Stripe - Payment Processing

Additional Features & Challenges

Legacy Data Migration
Resource Library Migration
API Integrations
Security Hardening
Real-time Sync

The Results: DHA's Digital Transformation Success

From 5 disconnected systems to a unified platform, DHA now operates with unprecedented efficiency and reach. The results speak for themselves.

Resource Library

Comprehensive digital library with public and members-only resources, research insights, and health sector documentation—all migrated and organised from 5+ years of legacy data.

Secure Member Portal

Exclusive member-only access to premium resources, confidential policy documents, and strategic insights—with secure authentication protecting sensitive health sector intelligence for 200+ member organisations.

Events & Advocacy

Streamlined event management for parliamentary receptions, industry forums, and Special Interest Groups driving digital health policy advancement.

Enhanced SEO

Dramatically improved search engine optimisation with structured content, faster page speeds, and enhanced discoverability for DHA's digital health resources and advocacy content.

Salesforce Foundation

Salesforce CRM serves as the single source of truth, centralising all member data, events, communications, and business processes for unified operations and data integrity across the ecosystem.

Ready for Your Own Transformation?

Let's discuss how Redux can help solve your technology challenges with targeted solutions and measurable results.